What are liquidity ratios used for?

Liquidity ratios are specifically designed to measure a company's ability to meet its short-term obligations, which is crucial for understanding its financial health. These ratios, such as the current ratio and quick ratio, provide insights into the company's short-term liquidity position and its ability to pay off liabilities that are due within a year. This capability is vital for maintaining operations and avoiding financial distress.

In contrast, assessing a company's market share, predicting long-term sales trends, or evaluating overall profitability relates to different areas of financial analysis. Market share is more associated with competitive positioning in the industry, while long-term sales trends involve forecasting and strategic planning. Profitability evaluation focuses on the company's ability to generate profit relative to its revenue and expenses, which is distinct from the immediate liquidity concerns addressed by the liquidity ratios. Thus, these other options do not utilize liquidity ratios in their assessments.